Higgsfield AI Unveils Ambassador Program with 15% Commission Structure for Content Creators
News Summary
AI video generation startup Higgsfield has launched its Ambassador Program, branded as the "Earn" platform, offering content creators and influencers up to 15% commission on referrals. The announcement comes as the San Francisco-based company reaches a $1.3 billion valuation following an $80 million Series A extension, with over 15 million users worldwide.
Higgsfield Unveils Ambassador Program to Monetize Creator Ecosystem
San Francisco, January 15, 2026 (Pacific Time) - Higgsfield, the AI video generation startup founded by former Snap executive Alex Mashrabov, has officially launched its Ambassador Program, creating new monetization opportunities for content creators in the rapidly expanding AI video market.
Platform Details and Commission Structure
The Ambassador Program allows participants to earn up to 15% commission on every purchase made by users who sign up through their referral links, with commissions continuing for up to 12 months after each user signs up. For example, if a user subscribes to the monthly Creator plan at $249 and stays subscribed for 9 months, the ambassador would earn $336.15.
The program provides ambassadors with comprehensive support tools, including unique referral links for tracking, dedicated dashboards through Impact.com for monitoring performance, and extensive media kits containing ready-to-use promotional assets.
Company Growth Trajectory
Higgsfield has experienced remarkable growth since launching its browser-based platform in March 2025, reaching over 15 million users and generating 4.5 million videos daily. The company reports a $200 million annual revenue run rate, having doubled from $100 million in just two months.
The platform has generated over three billion social media impressions, positioning it among the most popular generative AI platforms by social media reach. Approximately 85% of users are social media marketers, with 80% already producing commercial work.
Competitive Positioning
Founded by Alex Mashrabov, former head of Generative AI at Snap, Higgsfield differentiates itself through its AI-powered video reasoning engine that maintains temporal consistency across clips. The platform's core innovation lies in its diffusion models fine-tuned for cinematic video, enabling outputs up to 30 seconds long at 1080p resolution.
Higgsfield's revenue model includes freemium tiers with pro plans ranging from $20-$100 monthly, while enterprise deals average $500,000 annually targeting Fortune 500 marketers.
Market Context and Future Outlook
The Ambassador Program launch coincides with Higgsfield's recent $80 million Series A extension from investors including Accel, Menlo Ventures, AI Capital Partners, and GFT Ventures. The funding will support enterprise and international expansion of AI models built for commercial advertising, marketing content production, and continued research and development.
The AI video generation market raised over $2 billion in 2025, with Higgsfield competing against established players like OpenAI's Sora, Runway, and Pika Labs. Industry analysts highlight Higgsfield's differentiation through character consistency features and Adobe Premiere integration.
Program Requirements and Guidelines
The Ambassador Program targets creators, influencers, AI enthusiasts, and product reviewers with audiences interested in technology, creativity, and storytelling. Participants must avoid clickbait, fake endorsements, or misleading claims, with honest and transparent promotion being essential.
The program represents Higgsfield's strategy to leverage its growing creator community while expanding market reach through incentivized referral networks, positioning the company for continued growth in the competitive AI video generation landscape.