OSP Marketing Tools Project Detailed Introduction

Project Overview

The OSP Marketing Tools (osp_marketing_tools) is a comprehensive marketing tool suite based on the Model Context Protocol (MCP), developed by Open Strategy Partners. This project aims to integrate proven technical marketing methodologies into Large Language Models (LLMs), helping users create, optimize, and position technical marketing content.

Core Function Modules

1. OSP Product Value Mapping

Generates structured product value maps to effectively communicate product value and positioning:

• Slogan Creation and Optimization: Generates and refines product slogans.
• Multi-Dimensional Positioning Statements: Covers market, technology, user experience, and business dimensions.
• User Persona Development: Includes role, challenge, and needs analysis.
• Value Case Documentation: Records product value propositions.
• Feature Categorization: Systematically organizes product features.
• Hierarchy Management: Establishes a hierarchy of features, domains, and categories.
• Integrity Verification System: Ensures content integrity and consistency.

2. Meta Optimization Tool

Creates optimized metadata for web content:

• Article Title Optimization: Creates H1 titles with appropriate keyword placement.
• Meta Title Optimization: Generates 50-60 character titles optimized for search engines.
• Meta Description Optimization: Creates 155-160 character descriptions with clear value propositions.
• SEO-Friendly URLs: Generates search engine-friendly URL slugs.
• Search Intent Analysis: Analyzes user search intent.
• Mobile Display Optimization: Optimizes display on mobile devices.
• Click-Through Rate (CTR) Improvement Suggestions: Provides suggestions to improve CTR.

3. OSP Semantic Editing Codes

Applies OSP's semantic editing codes for comprehensive content review:

• Scope and Narrative Structure Analysis: Analyzes the overall structure of the content.
• Fluency and Readability Enhancement: Improves content fluency and readability.
• Style and Wording Optimization: Optimizes writing style and expression.
• Vocabulary Selection and Grammar Verification: Ensures accurate vocabulary selection and correct grammar.
• Technical Accuracy Verification: Verifies the accuracy of technical content.
• Inclusive Language Guidance: Provides guidance on using inclusive language.
• Constructive Feedback Generation: Generates constructive feedback with before-and-after examples.

4. Technical Content Creation Guide

Systematic approach to high-quality technical content creation:

• Narrative Structure Development: Establishes a clear content narrative structure.
• Process Optimization: Optimizes content logical flow.
• Style Guide: Provides unified writing style guidance.
• Technical Accuracy Verification: Ensures the accuracy of technical content.
• Content Type-Specific Guidance: Specialized guidance for different content types such as tutorials, reference documentation, and API documentation.
• Accessibility Considerations: Ensures accessible content.
• Internationalization Best Practices: Provides guidance on creating internationalized content.
• Quality Assurance Checklist: Provides a comprehensive quality checklist.

5. SEO Content Optimization System

Comprehensive system for search engine and user experience optimization:

• Meta Content Optimization: Optimizes titles and descriptions, controlling character limits and keyword placement.
• Content Depth Enhancement: Increases subtopics, data integration, and multi-format optimization.
• Search Intent Alignment: Matches 5 types of search intent (Informational, Navigational, Transactional, Commercial, Local).
• Technical SEO Implementation: Keyword research, integration protocols, internal linking rules.
• Structured Data Deployment: Implements structured data such as FAQ, How-To, and product architecture.
• Content Promotion Strategies: Social media, advertising methods.
• Quality Verification Protocol: Constructive feedback, difference-based revision system.
• Performance Measurement Methods: Metrics such as CTR, bounce rate, and time on page.

Supported LLM Clients

As of February 2025, MCP-supported LLM clients include:

• Claude Desktop App: The easiest option, suitable for non-technical users.
• Cursor IDE: A popular IDE among developers.
• LibreChat: An excellent open-source AI/LLM interface application.

Installation and Configuration

Windows System

1. Install Claude Desktop

   • Download Claude for Desktop
   • Follow the installation instructions.

2. Install Python 3.10 or later

   python --version
   

3. Install uv

   pip install --user uv
   uv --version
   

macOS System

1. Install Claude Desktop

   • Download Claude for Desktop

2. Install Python 3.10 or later

   brew install python
   python3 --version
   

3. Install uv

   brew install uv
   # Or
   pip3 install --user uv
   uv --version
   

Configure MCP Server

Add the following configuration to the claude_desktop_config.json file:

{
  "mcpServers": {
    "osp_marketing_tools": {
      "command": "uvx",
      "args": [
        "--from",
        "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
        "osp_marketing_tools"
      ]
    }
  }
}

Usage Examples

1. Product Value Mapping

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"

Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"

2. Metadata Generation

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"

Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"

3. Content Review

Prompt: "Review this technical content using OSP editing codes: [paste content]"

Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."

4. Writing Guide Application

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"

Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"

Related Resources

• Open Strategy Partners Official Website
• OSP Value Mapping Method
• OSP Editing Codes Resources
• Model Context Protocol Blog
• Agentic AI Marketing Vision Paper

The OSP project represents an innovative attempt to combine professional marketing methodologies with AI technology, providing a systematic and standardized solution for technical marketing content creation.